Styles of collectivist cultures show a dependency and trust-generating orientation, indirect speech acts, and contextual role-oriented.
Food versus Non-food Advertising Product type is an obvious reason to influence the extent of advertising standardization adopted in the Asian market. This may be due to the fact that food brands are less culture-bound and the Chinese consumers can easily understand the meaning more than non-food brands.
The simplicity aspect, of a similar quality standard and cost for a product, attracts consumer interest. Therefore by standardizing, you could leave yourself vulnerable.
Consumers also have significantly better attitude toward the brand for transformational ads 4. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The alternative is to construct hypothetical ads that vary only with respect to affect valence and intensity.
Another disadvantage is the loss of responsiveness where when a company expands into a new market, there may be cultural differences which lead to different taste and likings of the market.
AChinese consumers have more favourable attitudes towards local advertising for American Brands more familiar brands than for European brands less familiar brands. For European brand advertising, no significant difference is found in attitude toward the ad between local-made and European-made ads.
There is also the shift toward more centralized management of regional operations among certain firms. Chinese people have extensive information networks among family, friends, colleagues, and clients and are involved in close relationships with each other.
Subjects, after reviewing the ads, were required to respond to a series of multi-item measures of their cognitive structures related to the ad, their affect-based attitudes toward ad, their attitudes toward the advertised brand, their cognitive structures related to the advertised brand and their intention to purchase the brand.
However, there is no significant difference in attitude toward the brand and purchase intention. In general, Chinese consumers find local advertising more interesting 3.
Therefore, international advertisers must understand the differences in learning and thinking patterns of each market because they influence the way people will process information and respond to advertising.
Informational message strategies were more likely to be used in realistic cultures, with simplistic lifestyles.
By laying out a unified marketing framework that is effective across different time zones, a company can save time and money in its marketing efforts, since individual marketing strategies in each country or region are unnecessary.
Another theme presented in multiple articles was a rise in cheating. Chinese consumers in general prefer local-made ads than foreign-made ads and find local-made ads more interesting and not irritating.
The major objective of this research intends to compare the advertising responses of Chinese consumers towards local and foreign advertising.Customer service, advertising, Analysis Essay On An Advertisement (Writing Guide) Analysis essay on an advertisement, Below is an example of the body paragraphs for advertising Guide on how to write an argumentative essay on quot;Standardized Why Standardized Testing Is Important Essay – Words Why Standardized Testing Is Important Essay.
Global Marketing Strategy - Standardization vs. Adaptation Essay. this outlook is explained by three models which help the company analyze whether they should standardized or adapt in international markets.
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There are two main arguments against globally standardized advertising. First, as we have seen repeatedly in this chapter and in Chapter 3, cultural differences between nations are such that a message that works in one nation can fail miserably in another.
Cultural diversity makes it extremely difficult to develop a single advertising theme that is effective worldwide. Advertising plays a major role in our society today; everywhere you go you will find products being advertised on television, online pages, billboards.
Advertisement analysis is a common assignment students are required to undertake. A standardized strategy is characterized by global commonality where corporations sell the standardized products in the same way everywhere (Levitt, ).
Standardization is build on the premise that, customers will prefer the world standardized products of the company that is able to push costs and prices down while at the same time maintaining suitable concern for suitability.
The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization.Download